Come aumentare il posizionamento della pagina fan di facebook nei motori di ricerca

Come aumentare il posizionamento della pagina fan di facebook nei motori di ricerca

Facebook può aiutare a dare una spinta al vostro blog, infatti vi permette di aumentare abbastanza i visitatori. Oggi voglio farvi vedere come posizionare nelle serp una pagina fan di facebook. Ad esempio google è in grado di visualizzare delle informazioni degli utenti che diventano fan di una pagina, tutto questo tramite il campo Interessi e preferenze della pagina Info. Google legge solo i primi 4 link corrispondenti alle pagine in cui l’utente è diventato fan. Quindi è importante scegliere i fan per la vostra fans page che deve essere tra le loro ultime quattro pagine fan nel campo Interessi e preferenze. Google da importanza anche al fatto che i fan devono essere  iscritti a poche pagine altrimenti se sono utenti che si iscrivono a tante pagine perdono importanza. Una volta riempita la vostra pagina di fans la potete inserire nel vostro blog / sito ad esempio, in questo modo appariranno nel vostro sito i “best fan”, e verranno linkati i loro profili di facebook. In questo modo attraverso il vostro sito Google visualizzerà i link dei vostri fans oltre al link della vostra pagina fan nel campo Interessi e preferenze, questo link agli occhi di google prende molto valore migliorando il posizionamento della vostra pagina fan nei motori di ricerca.

Adesso leggete altri consigli:

1. Il nome utente che viene dato alla fanpage è essenziale per i motori di ricerca, perche posizioneranno la vostra pagina di facebook in base alla parola chiave scelta. Quindi se non avete messo il nome utente giusto dovete andare su Modifica Pagina > Informazioni di Base e modificare il Nome utente. Mi raccomando non confondete il nome utente della pagina fan e quello vostro! Mentre seguite queste istruzioni dovete stare molto attenti perchè una volta inserito un nome utente appena cliccherete su “Conferma“, non sarà più possibile modificarlo.

2. Il campo informazioni è anche importante perchè all’interno dovete inserire ciò che google farà visualizzare nelle serp oltre al fatto che questo campo fà visualizzare all’utente ciò di cui parla la vostra pagina gi facebook. Vi consiglio di inserire in questo campo le poche parole chiave di vostro interesse che serviranno per posizionare la vostra pagina fans.

3. Il campo descrizione viene anche letto dai motori di ricerca e viene mostrato quando si clicca sul campo info, anche quì dovete inserire le parole chiave di vostro interesse ma non guardate tutto con un ottica seo, create una buona descrizione.

4. Potete fare in modo di ottenere dei link verso la vostra pagina di facebookproprio come se fosse un normale sito o blog. Più saranno i link che punteranno alla vostra pagina e più verrà posizionata al meglio.

5. Avere tanti fans è un fattore che conta abbastanza, quindi cercate di aumentare i vostri fans.

6. Cercate di compilare tutti i campi delle info che facebook richiede, come ad esempio quelli del cap o della città che sono delle informazioni che google prende in considerazione dato che sta posizionando i contenuti in base alla geolocalizzazione.

7. Pubblica ogni giorno dei nuovi link perchè ai motori di ricerca piacciono i contenuti freschi e aggiornati.

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